Build a brand that feels like you
Clarity, confidence, and connection—for small business owners growing with intention.
Many small business owners launch with just a logo and a lot of heart—but no real brand strategy. Over time, that missing piece makes it harder to show up consistently or grow with confidence.
I created the Authentic Brand Workshop Series to give business owners a clear starting point—and flexible ways to move forward.
This experience gives you the tools and clarity to build a brand that truly supports your business.
And the best part? You can start wherever you are. Choose from three options—each designed to meet your needs and schedule.
A Moment of Brand Alignment
If you’re curious about your brand—but not quite ready to commit to a workshop—this is a good place to begin.
I’ve created a short Brand Alignment exercise to help you pause, reflect, and notice where things might feel slightly out of sync. It’s simple, thoughtful, and designed to give you a clearer sense of what your brand needs right now.
You don’t need to prepare or overthink it. Just take a few quiet minutes and see what surfaces.
The Authentic Brand Workshop Series Overview
The Authentic Brand Workshop Series is a flexible brand-building experience designed to meet you where you are and help you move forward with clarity and intention.
All three workshops are built on the same foundational framework—focused on understanding your brand, refining your message, and applying it with confidence. You can start with the option that fits your needs now and continue as your business grows.
Three ways to engage:
• Clarity — establish a strong foundation
• Refinement — sharpen your message and alignment
• Activation — apply your brand with confidence and momentum
Tier 1: Brand Kick Starter | Virtual | $250
A flexible, self-paced workshop to ground your brand and move forward.
What is it?
Guided workbook with exercises and real-world examples.
Editable worksheet to capture notes, reflections, and drafts.
Easy-to-adapt starters to build audience personas, clarify your message, and draft an About section.
Optional 1:1 Brand Spark Call for personalized support.
Brand Kick Starter is designed for entrepreneurs and creatives who need a clear, accessible starting point. Whether you’re early in your journey or revisiting the basics, this virtual experience helps you get grounded and move forward—on your schedule.
When: Immediate Access
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Guided Brand Workbook
Hands-on exercises with real examples to help you define your voice, values, and direction.
Companion Worksheet
An editable Google Sheet aligned with the workbook to capture notes, reflections, and drafts.
Plug-and-Play Templates
Easy-to-adapt starters to build audience personas, clarify your message, and draft an About section.
Optional Brand Spark Call
Optional 1:1 Brand Spark Call for feedback or help applying your work.
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• Clarity around your core message, audience, and values.
• A strong foundation you can build on as your business grows.
• Practical tools to define your audience, shape your message, and write an authentic bio or About section.
• Confidence to talk about your brand with ease and intention.
• A clear next step—with the option to move into the Brand Builder workshop when you’re ready for more hands-on support.
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I created the Brand Kick Starter for entrepreneurs who crave clarity but aren’t sure where to begin. It provides structure and support in a way that’s simple, flexible, and designed for real life.
Tier 2: Brand Builder | Self-Guided | $500
Build clarity and start applying it with intention.
What is it?
Brand Builder is a self-guided brand development experience designed to help you move beyond foundational clarity and intentionally shape how your brand shows up in the world.
You’ll work through a thoughtfully designed toolkit that brings together brand assessment, strategy, messaging, and reflection — at your own pace, on your own timeline.
What’s Included
• Guided brand audit + strategic workbook (PDF): A step-by-step framework to assess your current brand and define your direction.
• Brand Builder Worksheet (Google Sheet): A companion tool to capture ideas and decisions as you work through each section.
• Messaging prompts and brand-building exercises: Practical guidance to help you clarify your voice, positioning, and story.
• Optional creative inspiration prompts: Exercises to help you reflect on visual direction and alignment.
This experience is designed to be calm, focused, and practical—giving you space to think clearly and move forward with intention.
When: Immediate Access
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• Strategic Brand Workbook + Guide (PDF): A structured, step-by-step workbook with real examples to help you assess your current brand and define your direction.
• Brand Builder Worksheet (Google Sheet): A companion space to capture ideas, reflections, drafts, and decisions as you move through each section.
• Messaging prompts and brand-building exercises: Practical guidance to help you clarify your voice, positioning, and story.
• Creative inspiration prompts: Exercises to reflect on visual direction and alignment.
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• Greater clarity around your voice, audience, and positioning.
• Alignment between your message, visuals, and overall direction.
• A clear next-step plan to move your brand forward with intention.
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Brand Builder is ideal if you:
• Have some brand awareness but feel stuck or unsure how to move forward.
• Want structure and guidance– without live sessions or meetings.
• Prefer to work independently, at your own pace.
• Are ready to reflect, refine, and apply what you’ve learn.
Brand Kick Starter (Tier 1) is a great starting point if you’re new to branding or looking for a lighter introduction—but it’s not required.
Tier 3: Brand Lab | Hybrid | $875
Bring your brand together—with guidance and momentum.
What is it?
• Guided Brand Prep
You’ll complete a short brand audit and foundational exercises to clarify where you are — and where you want to go.
• Two 1:1 Brand Lab Sessions
• Session 1: Brand Blueprint & Direction
• Clarify brand positioning, audience, and goals.
• Refine your brand story and core message.
• Session 2: Messaging, Application & Next Steps.
• Refine messaging and voice.
• Discuss visual direction and brand expression.
• Map how your brand shows up across content and communication.
Brand Lab is often chosen by business owners with strong foundational ideas who feel the pieces are scattered and need guidance bringing it all together.
When: Available on Demand
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You’ll receive a focused set of tools to support implementation, including:
• Brand story framework
• Messaging starters and copy prompts
• Content calendar starter
• Simple post builder and style cues
These tools are designed to support momentum—not create more work.
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By the end of Brand Lab, you’ll have:
• A clear, cohesive brand direction you can confidently share.
• Refined brand positioning, voice, and story.
• Practical messaging tools you can use immediately.
• A clear path for applying your brand across content and communication.
• Confidence to collaborate with designers, partners, or creatives.
Most clients leave Brand Lab feeling clearer, more confident, and ready to move forward — without second-guessing every decision.
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Brand Lab is for business owners who want their brand to feel less like a question — and more like a foundation. Brand Lab is ideal if you:
• Want direct guidance to refine and apply your brand.
• Are ready to make decisions and move forward.
• Want your brand to feel aligned and actionable.
• Prefer a focused, supportive process over trial and error.
If Brand Builder helped you gain clarity, Brand Lab helps you activate it.
Choose your starting point
You don’t need to have everything figured out to begin. Each workshop in The Authentic Brand Workshop Series is designed to meet you where you are—and help you move forward with clarity and intention.
If you’re just getting started or revisiting the basics, Brand Kick Starter offers a clear, accessible foundation.
If you already have ideas but want structure and alignment, Brand Builder helps you refine and strengthen what you’ve built.
If you’re ready for guidance and real-world application, Brand Lab brings everything together and helps you move forward with confidence.
Wherever you begin, you’ll gain clarity, direction, and a brand that feels like you.
