A structured path to brand clarity — self-guided and guided options.
The Authentic Brand System
Build a brand that feels like you.
Clarity. Confidence. Connection.
If you’ve built your business on heart and hustle — but not yet on strategy — this is your starting point.
The Authentic Brand System gives you a clear, structured way to define your message, audience, and positioning so your brand works as hard as you do.
Brand Kick Starter
Self-Guided | $47
A structured workbook and companion worksheet to clarify your foundation and move forward with confidence.
What is it?
✔ Guided Brand Workbook (PDF)
✔ Companion Google Worksheet
✔ Brand Assessment + Reflection
✔ Brand One-Liner Framework
✔ Immediate Access
This is ideal if:
• You feel scattered in your messaging
• You’re revisiting your website
• You want clarity before investing in design
Brand Builder
Self-Guided | $197
Refine your positioning and apply your brand with intention.
What is it?
Brand Builder is a self-guided brand refinement experience designed for business owners who already have foundational clarity and are ready to strengthen their positioning, message, and visual alignment.
This toolkit moves beyond the basics and helps you sharpen how your brand shows up — strategically, visually, and verbally.
You’ll work through a thoughtfully designed system that brings together brand audit, positioning refinement, messaging development, and real-world application — at your own pace.
If you’ve completed Brand Kick Starter, this experience builds on that foundation and helps you go deeper. If you’re starting here, you’ll still have everything you need to move forward with clarity.
What’s Included
✔ Guided Brand Audit + Strategic Workbook (PDF)
A step-by-step framework to assess your current brand and refine your direction.
✔ Brand Builder Worksheet (Google Sheet)
A structured companion tool to capture insights, decisions, and messaging drafts.
✔ Positioning + Messaging Frameworks
Exercises to clarify your Brand Believers, strengthen your voice, and sharpen your core message.
✔ Visual Alignment Tools
Prompts to evaluate and refine your visual direction with intention.
This experience is calm, focused, and practical — giving you space to think clearly and move forward with confidence.
When: Immediate Access
Tier 3: Brand Lab | Hybrid | $875
Bring your brand together—with guidance and momentum.
What is it?
• Guided Brand Prep
You’ll complete a short brand audit and foundational exercises to clarify where you are — and where you want to go.
• Two 1:1 Brand Lab Sessions
• Session 1: Brand Blueprint & Direction
• Clarify brand positioning, audience, and goals.
• Refine your brand story and core message.
• Session 2: Messaging, Application & Next Steps.
• Refine messaging and voice.
• Discuss visual direction and brand expression.
• Map how your brand shows up across content and communication.
Brand Lab is often chosen by business owners with strong foundational ideas who feel the pieces are scattered and need guidance bringing it all together.
When: Available on Demand
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You’ll receive a focused set of tools to support implementation, including:
• Brand story framework
• Messaging starters and copy prompts
• Content calendar starter
• Simple post builder and style cues
These tools are designed to support momentum—not create more work.
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By the end of Brand Lab, you’ll have:
• A clear, cohesive brand direction you can confidently share.
• Refined brand positioning, voice, and story.
• Practical messaging tools you can use immediately.
• A clear path for applying your brand across content and communication.
• Confidence to collaborate with designers, partners, or creatives.
Most clients leave Brand Lab feeling clearer, more confident, and ready to move forward — without second-guessing every decision.
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Brand Lab is for business owners who want their brand to feel less like a question — and more like a foundation. Brand Lab is ideal if you:
• Want direct guidance to refine and apply your brand.
• Are ready to make decisions and move forward.
• Want your brand to feel aligned and actionable.
• Prefer a focused, supportive process over trial and error.
If Brand Builder helped you gain clarity, Brand Lab helps you activate it.
Choose your starting point
You don’t need to have everything figured out to begin. Each workshop in The Authentic Brand Workshop Series is designed to meet you where you are—and help you move forward with clarity and intention.
If you’re just getting started or revisiting the basics, Brand Kick Starter offers a clear, accessible foundation.
If you already have ideas but want structure and alignment, Brand Builder helps you refine and strengthen what you’ve built.
If you’re ready for guidance and real-world application, Brand Lab brings everything together and helps you move forward with confidence.
Wherever you begin, you’ll gain clarity, direction, and a brand that feels like you.
